Erste Bank
market share
growth
0
%
higher ad visibility
top bank
0
%
brand visibility
top bank
0
%
Client
Erste Bank
Awards
Effie Awards – Silver Effie
In an integrated campaign for housing loans, we utilized a series of amusing scenarios featuring a couple struggling with the consequences of frequent relocations. These scenarios aimed to highlight the delicate existential problem faced by tenants.
Through various channels including TV, radio, print, OOH (out-of-home), digital, and PR, we portrayed the predicament of long-term tenants who yearned for a sense of belonging—a crucial element of human self-esteem. We emphasized how owning a property can help individuals rediscover their self-worth and pride.
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The campaign achieved 9% higher visibility compared to competitors within the same timeframe, and brand visibility increased by 8%. Notably, Erste Bank captured a 15% share of the home loans market during and after the campaign—an outstanding achievement for a bank of its size. Additionally, the bank experienced a 3% increase in its share of home loans compared to the previous year, while the number of potential digital customers rose by 113%. The “On our own” campaign was the second-most successful in 2017 and received a silver Effie award in the financial category.
